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Client: Aflac
Date: 12/02/2004
Agency: FutureBrand

Production Direction
Logo Refinement
Brandmark Training

By 2004, and following
the wildly successful commercials with the intrusive duck, Aflac needed an overall brand renewal to bring their 'blue family' logo into the now.

Aflac brandmark


With a softened and less 'abrasive' appearance, the new brandmark was launched in December of 2004. It was created using the Illustrator Gradient Mesh tool.