Production Direction Logo Refinement Templating Brandmark Training
By 2004, and following
the wildly successful commercials with the intrusive duck, Aflac needed an overall brand renewal to bring their 'blue family' logo into the now.
Aflac
With a softened and less 'abrasive' appearance, the new brandmark was launched in December of 2004. It was created using the Illustrator Gradient Mesh tool.